Question: Eassy Question : (30 Marks) 1. Suggest three measures a company can take to ensure that a customers privacy is not infringed when conducting one-to-one

Eassy Question : (30 Marks)

1. Suggest three measures a company can take to ensure that a customers privacy is not infringed when conducting one-to-one marketing. (15 Marks)

2. What is website prototyping? Give three benefits of this approach. (15 Marks

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