eastman kodak co. ( case analysis template)

step 1: identify the problem/opportunity

step 2: identify the causes of the problem/opportunity

step 3: list three alternarivd solitions to the problem

step 4: select best alternative

step 5: implementation steps

step 6: plan b

EASTMAN KODAK CO. - CASE

Eastman Kodak: A Company in Transition Introduction George Eastman Kodak Company developed the first snapshot camera in 1888. In 1889, Eastman and his chemist perfected the transparent roll of film, made it possible for the development of Thomas Edison's motion picture camera From 1880's Kodak invested heavily in film and when colour photography was introduced, it was one of the few companies that had the knowledge and processes to succeed. Kodak's photofinishing process quickly became the industry standard for quality (Gavetti et al., 2004) Kodak had always got distinctive competency over its competitors because of the scope and operations of its business. This helped the Kodak towards the continues growth of their business for more than 100 years. But from the period 1980's-1990's Kodak encountered problems of market share, revenues, competitors and technological explosion which was rapidly threatening the survival of their business, Kodak began to realize that radical changes in the Structure of the company and the technology of their products would be vital toward success of the Kodak brand This discussion looks in to firm's response to challenges they face from transformation and evolution of technology that subsequently threatens their traditional successful business. This case focuses on the effects of failure to recognize and cope with sudden changes in consumer needs brought by the introduction of new technology in the field of photography especially digital photography 1 Viewpoint 2. Statement of the Problem From the viewpoint of Mr. George Fisher The downfall of Eastman Kodak Company Causes of Downfall The fishbone diagram below shows the reasons behind the downfall of the Eastman Kodak Company Recommendations There are various alternatives that Eastman Kodak can employ in order to attract more customers and retain existing ones thereby achieving higher profits. Some of those strategies include; Reducing middlemen along their distribution channels to make the end product cheaper Increase research and development for enhancing innovative technology, which will assist in coming up with new products Setting up more subsidiaries in countries that they have not ventured. Increasing the time taken to produce a product so as to minimize various defect associated with hurriedly made products . There is need to employ more people within product development as well as Have too many tasks to handle