Acton$-$Burnett inc case analysis report

Step $1-$ Identify the Problem$/$Opportunity$.$

Identify the major problem or opportunity from your $$character$\text{'}$s$$ perspective in one or

two sentences or a short paragraph.

Step $2-$ Identify the Causes of the Problem$/$Opportunity$.$

Identify the causes of the major problem or opportunity from your $$character$\text{'}$s$$

perspective in few sentences or a short paragraph. Both internal and external

environmental factors should be examined. Causes of problems or opportunities tend to

be historical in nature. You should consider:

$1.$ Why did the problem$/$opportunity occur?

$2.$ When did it begin?

$3.$ Where does it occur?

$4.$ Where doesn't it occur?

$5.$ What effective management practices should the organization be using?

$6.$ What has the organization failed to do$?$

Step $3-$ List at least three $(3)$ Alternative Solutions to the Problem $($or

ways to take advantage of the opportunity$).$

$1)$ Proposed alternatives should be consistent with the problem$($s$)/$opportunity$($ies$)$ and

cause$($s$)$ identified above in Steps $1$ and $2.$

$2)$ Develop at least three possible alternative solutions. You may list both short$-$term

and long$-$term solutions.

$3)$ Though you might list information gathering $($surveys$,$ marketing research, a

consultant, etc.$)$ as an implementation step in Steps $5$ and $6$ below,

information gathering$/$research is not an acceptable alternative solution.

$4)$ Explain the pros and cons $($advantages and disadvantages$)$ of each of your

alternative solutions.

$5)$ Note: Your alternative solutions must be things that you $($your character$)$ can do in

the future. You can't change the past. Therefore, do not list the things that should

have been done in the past. That's water under the bridge.

$6)$ Also, use $$could$$ instead of $$should$$ during this step. Pass judgment in Step $4.$

a$.$ Alternative Solution $1($ be sure to describe and discuss the pros and cons of

each alternative solution$)$

b$.$ Alternative Solution $2$

c$.$ Alternative Solution $3$

d$.$ Alternative Solution $4$

e$.$ Alternative Solution $5$

f$.$ Etc.

g$.$ XXXX

h$.$ XXXX

Step $4-$ Select the Best Alternative Solution.

Justify why you chose a particular solution and why it will best resolve the problem$($s$)/$

opportunity$($ies$).$

Step $5-$ Implementation Steps.

$1)$ Develop appropriate action plan steps to implement your solution to the

problem$/$opportunity$.$ Your action plan should have $10-15$ or more detailed steps. It

should be detailed enough in case your character can not complete the action plan,

other executives or managers could complete the plan.