Easy Case Study

You have recently been appointed as an Adviser to Ruksana Davison, Director of the Organic Toy Company. She is considering moving her business to online. Currently the business operates from a bedroom in her home, however sales have been expanding and she realises that she needs an e-commerce system so that she can expand and grow sales globally. The toys are produced for children with allergies and wherever possible use locally sourced raw materials. Ruksana has been selling at local trade fairs but this is not always cost effective and she realises that sales are more likely to grow if she moves the business online.

Ruksana is pleased with your report; however she is still very unsure if moving online is really as good as she thinks it is. She has therefore asked you to a meeting to clarify the benefits of e-commerce. You need to be well prepared for the meeting and want to ensure she has documentation which she can consider fully when you have left. Prepare a paper which:

Analyses the threats of adopting e-commerce to her business.

Explains solutions to overcome some of the threats of adopting e-commerce to her business

these are in one question only.