Easy Case Study

You have recently been appointed as an Adviser to Ruksana Davison, Director of the Organic Toy Company. She is considering moving her business to online. Currently the business operates from a bedroom in her home, however sales have been expanding and she realises that she needs an e-commerce system so that she can expand and grow sales globally. The toys are produced for children with allergies and wherever possible use locally sourced raw materials. Ruksana has been selling at local trade fairs but this is not always cost effective and she realises that sales are more likely to grow if she moves the business online.

Ruksanas concerns have been allayed and she wishes to move to having an online presence. She has retained all of the information you have presented to date in a folder on her computer. She has asked you to add to this folder by providing the following, as this is essential material to inform the next stage in her business development. Produce:

An evaluation of e-commerce models that will be appropriate for Ruksanas business.

A critical comparison of e-commerce revenue models that can be used by her business.

An evaluation of e-commerce strategies that can be used by the Organic Toy Company and that have proven successful with other similar businesses.

A critical evaluation of the different applications that could be used to develop an online presence for the Organic Toy Company.