EBB$4-$ Competitive Analysis $($Basic $2-$Way$)$

INSTRUCTIONS

$1.$ Identify a couple of companies in the same industry and select a similar product or service that you may be interested in and that you can find information about on the internet $($e$.$g$.$ BMW and BENZ; X$5$ and ML$350).$

$2.$ Search for and find the companies' respective mission statements and annual reports $($if available on their websites$).$ Look for any information related to the products$/$services you selected.

$3.$ Determine their business model $($simplified EBB$3$ version$)$

$4.$ From the above information create a table with each product$/$service under a column and the rows labeled as follows:

Base info: name of company and product$/$service

Business model type

Business cycle phase $($your estimation based on your research$)$

Primary customer target $($use your own classification of customers$)$

Primary Distribution Channel

What is the consumer product classification, including whether it is B$2$B or B$2$C

What is their Branding Strategy

What is their primary Pricing Objective

What is their primary Pricing Strategy

Summary statement of what makes your $2$ competing companies$/$products similar

Summary statement of what makes your $2$ competing companies$/$products different