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The Five Cs of Pricing

Each firm embraces objectives that management believes will make the firm more successful. These specific objectives usually reflect how the firm intends to grow. Do managers want it to grow by increasing profits, increasing sales, decreasing competition, or building customer satisfaction? These questions are answered by a firm's choice of pricing strategy. This activity is important because pricing of a company's products and services should support and allow the firm to reach its overall goals.

The goal of this activity is for you to differentiate between pricing orientations.

Read the description of each company. Match the pricing orientations to the corresponding company descriptions.

Competitor$-$orientation Profit$-$orientation Customer$-$orientation Sales$-$orientation