Ecodrive Logistics Ltd. (ELL) is a medium-sized logistics company established in 2010 in Nairobi, Kenya. Initially specializing in domestic cargo delivery, the company experienced rapid growth between 2013 and 2017 due to e-commerce expansion. However, from 2018 onward, ELL began losing market share to new entrants offering technology-driven delivery services that emphasized real-time tracking, flexible pricing, and sustainability

The CEO, Ms. Amina Yusuf, commissioned a management research project to understand the factors behind the company's declining performance and to guide strategic decision-making. She formed an internal research team tasked with investigating "The impact of digital transformation on operational efficiency and customer satisfaction in logistics firms."

The team planned to:

• Analyze ELL's internal operations, digital infrastructure, and employee digital readiness.
• Compare ELL's practices with competitors using digital innovations.
• Investigate customer perceptions regarding service quality and delivery speed.
• Develop recommendations on how ELL could leverage technology to regain competitiveness.

During the proposal stage, the research team debated several key issues:

• The nature and type of research that best fits the study.
• How to properly formulate the research problem, objectives, and hypotheses.
• The scope of literature review and how to integrate both theoretical and conceptual frameworks.
• The appropriate research philosophy to underpin their approach.

The study is intended not only to improve ELL's performance but also to contribute to broader academic understanding of technology adoption in logistics.

Required

1. In four statements, Formulate a clear research problem statement for ELL's study based on the case details