Question: E-CUSTOMER RELATIONSHIP question 2.The future of mass customization is now turning to individualization, where shoppers are offered a one-to-one product. Individualization of product offering stretches

E-CUSTOMER RELATIONSHIP question

2.The future of mass customization is now turning to individualization, where shoppers are offered a one-to-one product. Individualization of product offering stretches the idea of tailoring completely unique product to each individual shoppers habits and preferences. Discuss the concept of individualization and why it is important from both the merchants and consumers perspectives. Also, provide an example of company that offering individualized product and its execution processes (pre-production, production and post-production).

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