Edit: I have updated the link to the source material since the other link apparently did not work. This is directly from the textbook we are assigned to read and answer this question from.

After reviewing chapters 12 and 13 of A Framework for Marketing Management by Philip Kotler and Kevin Lane Keller, and using specific information derived from the text, provide a brief comment about the benefit to an organization about how it should link the target market to the design of the supply chain to form a value chain. Provide an analytical assessment of how this supply chain to value chain transition is captured in demand chain planning (consider information from pages 192 - 197 of the text).

Updated link to textbook: https://docplayer.net/102472907-A-framework-for-marketing-management.html