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Jack Astor's Bar and Grill currently operates 39 restaurants in five provinces across Canada. Jack Astor's marketing department is working on a strategic plan to expand to other provinces. They have come to you, the head of the marketing research department, for information that will help them decide which markets would be likely candidates.

Make a list of 3 questions you can find the answers to in secondary data sources. Which secondary sources will you use?/10

2. write positioning statement for the product you selected for Assignment #1, in this course using the following form:

To (target segment and need) our (brand) is (concept) that (point of difference)./15

3.When segmenting a market, marketers can use four different segmenting variables: geographic, demographic, behavioral and choreographic segmentation. Explain which segmentation variables Starbucks employs and give examples of their marketing activity that demonstrates this./10

4.Consider the 5 step consumer buying decision process that is used for major, high interest, high involvement purchases. Outline the 5 steps and describe how you moved through this process to select Centennial College for your education.