Effectively communicating the strategic vision down the line to lower$-$level managers and employees has the value of helping company personnel understand why "making a profit" is so important.

helping lower$-$level managers and employees better understand the company's business model.

making it easier for top executives to set strategic objectives.

All of these

Explaining "where we are going and why" and also inspiring and energizing company personnel to unite to get the company moving in the intended direction.