Effectively communicating the strategic vision down the line to lower-level managers and employees has the value of

a.

making it easier for top executives to set strategic objectives.

b.

helping company personnel understand why "making a profit" is so important.

c.

letting employees know about what the company once did and does now.

d.

winning the support of employees to help make the vision a reality.

e.

helping lower-level managers and employees better understand the company's business model.