Effectively communicating the strategic vision to lower-level managers and employees has the value of keeping company...

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Effectively communicating the strategic vision to lower-level managers and employees has the value of keeping company personnel well-informed about the company's strategic intent and long- term strategic plans. O making it easier for top executives to set stretch objectives and develop a balanced scorecard. O helping rally organization members to offer good ideas and suggestions for improving the company's strategy and operating practices. O enlisting the commitment of company personnel to actions that get the company moving in the intended direction. winning their enthusiastic commitment to actions that boost company profitability. Effectively communicating the strategic vision to lower-level managers and employees has the value of keeping company personnel well-informed about the company's strategic intent and long- term strategic plans. O making it easier for top executives to set stretch objectives and develop a balanced scorecard. O helping rally organization members to offer good ideas and suggestions for improving the company's strategy and operating practices. O enlisting the commitment of company personnel to actions that get the company moving in the intended direction. winning their enthusiastic commitment to actions that boost company profitability.

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