eHarmony case( Harvard Business School) by Troy smith

The basic idea of a case is that you are doing a Strategic Audit or diagnostic of the company. You will then make Strategic Recommendations for the company based on this diagnostic.

The case audit should include the following components:

• Brief Introduction & Key Issues
  1. Provide a brief (1-2 paragraphs) introduction of the firm and the most pressing issues from the case.

• Analysis: There are four parts to the analysis
  1. External analysis (i.e. General Macro Environment, Five Forces)
  2. Internal analysis (i.e. VRIO)
  3. Examination of the firms business-level strategy
  4. Examination of the firms corporate-level strategy --- NOT NECESSARY FOR EHARMONY BECAUSE IN ONE SINGLE INDUSTRY

• Strategic Recommendations and Justification
  1. Recommendations should respond to the key issues of the case, and must be specific and actionable. Your recommendations must also be consistent with your analysis ** Do not forget to consider the firms financial standing when making recommendations.