Either through research or from your personal network, you are required to identify a well-known, respected and successful entrepreneur with an existing entrepreneurial venture. With reference to appropriate literature, you are required to answer the following questions based on the entrepreneur and his / her venture.

Question (25 Marks) Identify and discuss at least three forms of E-Commerce that the entrepreneurial venture is currently utilising to increase its market share. (If you are not able to identify all three (3) within the existing business, elaborate on how the venture can incorporate other forms of E-Commerce to improve market share a minimum of 3 forms must be in your answer). Evaluate the type of competitive advantage that can be attained using these E-Commerce forms.