Either through research or from your personal network, you are required to identify a well-known, respected and successful entrepreneur with an existing entrepreneurial venture.

With reference to appropriate literature, you are required to answer the following questions based on the entrepreneur and his / her venture.

Question 1 (25 Marks) Provide an introduction of the entrepreneur clearly identifying the factors that distinguish the entrepreneurs venture from an average business. In addition, discuss how the identified entrepreneur utilised the four (4) contingencies / elements of entrepreneurship that created the value proposition that resulted in the business venture.