Question: [ electrolyte ] After Workout, a popular electrolyte drink, was looking for a way to extend their product life cycle ( PLC ) . Management

[

electrolyte

]

After Workout, a popular electrolyte drink, was looking for a way to extend their product life cycle

(

PLC

) .

Management decided to change their branding from After Workout to ElectraBoost in an attempt to make it seem appropriate for a broader range of usage situations and to emphasize the electrolyte content. Which strategy of extending the PLC are they using?

market penetration

market development

product repositioning

product modification

brand development

[electrolyte] After Workout, a popular electrolyte drink, was looking for a

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