Question: Question 1 8 1 pts [ electrolyte ] After Workout, a popular electrolyte drink, was looking for a way to extend their product life cycle

Question

18

1

pts

[

electrolyte

]

After Workout, a popular electrolyte drink, was looking for a way to extend their product life cycle

(

PLC

) .

Management decided to change their branding from After Workout to ElectraBoost in an attempt to make it seem appropriate for a broader range of usage situations and to emphasize the electrolyte content. Which strategy of extending the PLC are they using?

product modification

product repositioning

brand development

market development

market penetration

Question 18 1 pts [electrolyte] After Workout, a popular electrolyte drink,

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