Electronix is a regional electronics store chain that sells laptops, home appliances, smart phones, computer games, and accessories. Sales at Electronix have declined over the last two quarters despite opening more stores, so the company hires marketing researchers to pose as consumers to help determine the problem. These individuals assess the signage inside the stores, interact with salespeople, note the general look and feel of the stores, see how easy it is to get around the stores and find specific products, and even evaluate internal branding and promotions. This illustrates: O none of these. O ethnographic research. O guerilla marketing. O virtual shopping. O behavioral targeting. Next