Question: Eli Lilly in Indi: Rethinking the joint strategy CASE STUDY Q1. Based on your knowledge of the different theories that can be used to explain

Eli Lilly in Indi: Rethinking the joint strategy CASE STUDY

Q1. Based on your knowledge of the different theories that can be used to explain a Joint venture/ strategies alliance strategy, give a theoretical perspective on the case O2. The companies are at cross-roads with respect to the future of the alliance. Would acquisition been the right strategy from the beginning? Answer using your understanding of the debate "alliance vs. acquisition.

03. How would you assess the overall performance of the joint venture? What are your recommendations with respect to the future of the alliance? What are the implications of your recommendation on the two partners?

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