Elixir Technology Pte Ltd (www.elixirtech.com) is a Singapore-based software company with satellite offices in the UK & East Malaysia, 85% of its staff being IT Professionals. It provides business analytics solutions using its proprietary low-code platform software called Elixir Ambience. Mr SH Lau, the CEO of the company, has engaged a consulting firm (SilverBullets Inc.) to help him develop a growth strategy that will double his revenue in 3 years. He has read about ESG (environment, social and governance) concepts from various media. He perceives that ESG may be more relevant to carbon polluters eg certain types of manufacturing companies which have production facilities that produce harmful outputs. With its primary activities in software development, he feels that IT companies like his may not have significant impact in supporting ESG initiatives. In fact, a common gripe he often hears from other companies is that ESG initiatives may impede a company's growth plans by adding unnecessary costs to the operations. You are the lead consultant from SilverBullets Inc. assigned to develop the growth strategy for Elixir Technology. After an initial study, you have assessed that the following are their key business activities: Coding and maintenance of core product Ambience (which is hosted at Amazon's Cloud System) Sales & business development in Singapore & international markets Project delivery involving systems analysis, design and implementation of customised Ambience Solutions for customers Software maintenance of systems deployed for customers Training & development for business partners & staff

Human resource & administrative management

You are about to meet Mr SH Lau to convince him that ESG initiatives should be embraced in Elixir Technology's business strategy.

Question: Examine the value of associating the Elixir Technology brand with CSR principles and convey to Mr SH Lau four (4) benefits of doing this.