Elkington, J$.(1997).$ Cannibals with forks: The triple bottom line of $21$st century business. Capstone. Line of $21$st Century Business," the triple bottom line brings accountability to the various interests of marketing $($business$)$ stakeholders. This activity is important because marketing managers benefit from understanding how different marketing activities can be developed and evaluated in consideration of the triple bottom line metric. The goal of this activity is for you to demonstrate an understanding of how specific marketing activities undertaken by a given company can be related to one or more of the three dimensions that comprise the triple bottom line metric. Customers, employees, and other stakeholders$$not to mention shareholders$$expect companies to be able to balance profit goals and objectives with people and planet objectives. The triple bottom line $($TBL$)$ is a means of evaluating not only the financial results of the company, but the broader social equity, economic, and environmental considerations as well. Hover over each individual item to read its full description. Then, drag the related item to its appropriate position depending on which combination of the three dimensions comprising the triple bottom line it is expected to have an influence on$.$