Ellen is the chief market researcher for a wellknown ice cream manufacturer in the United States, Tasty Frozen Treats, Inc The company is planning a nationwide launch of three new ice cream flavors, but the decisionmakers need to know which three of 12 possible new flavors would be best to include in the rollout Ellen has recommended that they do a preliminary taste preferences test in Colorado since they believe it is a reasonable proxy for its customers in the US as a whole The company

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