Elsa: I am glad that we worked through our sampling plans last week. Doing the research in the context of an international organization came up during our last board meeting. Some companies make the mistake of focusing the research on their domestic market.

Manny: The topic of international marketing is especially important to us because we have a success model in Mexico. Of course, I also know that China and India have 36% of the world's entire population.

Elsa: Our research needs to include people in other countries. Still, the question remains what complexities will be faced by doing research internationally? This is a good discussion for our team. Will you please research at least two specific and concrete complexities associated with doing research internationally? Then, please summarize your findings in two or three decent size paragraphs.