Email Performance Analysis Database Exercise

An online shoe retailer has only recently begun their email marketing efforts. They have collected $250$ email addresses and have been sending emails twice a week to their entire email list for the last eight weeks. They have made no efforts to clean, segment, or optimize their email list in any way, but they realize$--$as you do$--$that the better the segmentation, the more effective their email marketing will be$.$ Your job is to analyze the email data to answer the following questions, to segment the email list in ways that will help the retailer save time, money, and better their customer relationship management.