Embraer E Jets Case

1) Summarize the main issues of the case. 2) Conduct an industry analysis and explain from your perspective the competitive dynamics surrounding the development of the new technology and the commercial forces that resulted from its introduction. 3) Create a SWOT analysis for Embraer and its position in the market considering the E-Jet product, the competition and the emerging technological factors. 4) Create a decision matrix and examine Embraers alternatives and expected results from your perspective. 5) Present your recommendation to the Embraer Board of Directors regarding how it should proceed and the factors that led to your conclusion.