Emerson Hospital is searching for ideas for new mobile apps to make peoples lives better and healthier.
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Question:
Emerson Hospital is searching for ideas for new mobile apps to make people’s lives better and healthier.
(1) Describe a qualitative research method/tool you would recommend the hospital use for this task (including your rationale for the recommended method and who you would suggest recruiting as research participants).
(2) There are limitations associated with qualitative research. Describe one that applies to your recommendation in the current context.
Related Book For
Entrepreneurial Finance
ISBN: 978-1305968356
6th edition
Authors: J. Chris Leach, Ronald W. Melicher
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