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. . B. Report Structure Introduction: Clearly define the purpose (why are you writing this report?) and the scope (major headings). Body: Briefly expand on the five topics (business strategy, business cost, supply and demand, buyer behaviour, brand promise). Each element and sub-element in the body should have its own headings and sections. Conclusion: Succinctly sum up your report. Be sure not to introduce any additional information in the conclusion. Restate the purpose of the report given in the introduction, and ensure that your report is successful in meeting its purpose. C. Format, Length and Submission Requirements Format: Reports should be written in the third person, using a professional business vocabulary and tone. Length: 1,500 words maximum, excluding any appendixes and exhibits. Use single line spacing with block formatting, 0.75-inch margins, and 12 pt. Calibri. References: Your report must be based on facts, which will require referencing. Cite all sources in APA style and provide a properly formatted reference list (APA style, 6th edition). Visual Aids: Use tables and charts as you see fit. Feel free to use colour, headings and pictures to help convey your message. D. Key Success Factors Relevance: The purpose of this report is for you to understand the company and its operations. Brevity: Clearly and briefly explain your points, unless specifics are required. Professionalism: A strong report is clear, flows naturally and has professional appeal (e.g., it includes a cover page, a table of contents, proper headings, white space, appropriate use of appendixes, proper citation). Clear Evidence of Research: Use the links suggested in Section E, or via interviews, discussions, meetings with colleagues at work, or via other preferred sources. E. Resources and Links Refer to the company's website. Create accurate references and citations in APA style using Citation Machine (www.citationmachine.net/). . rk Placement Booklet 3 - Retail) Sign in B arch Share pCorn ASSIGNMENTS ASSIGNMENT 1: COMPANY REPORT A. Introduction For this assignment, you will research the five topics below. You will then write a report on your findings using the report structure and format detailed in Part B. You are strongly encouraged to talk to your industry supervisor and colleagues from your company to gather more information 1 Business Strategy Research your company's business strategy Discuss how the company is performing against this strategy and what challenges the strategy represents. 2. Business Cost Research and discuss costs associated with the business Explicit and implicit cost in the company Fued and variable cost in the company 3. Supply and Demand .. Research the company's core product offering in terms of elasticity of supply and demand. [You may use a table to summarize the information) 4. Buyer Behaviour Define the factors that motivate buyer behaviour Research the company to identify its or subcultures based on defining consumers by their ethnicity, lifestyle and other personal factors. Identify at least 3 subcultures and define each subculture's core values and unique market behaviours that influence the purchases. Research the demographic and economic trends that affect your customer's buying behaviour 5. Brand Promise Articulate the brand promise for your company. Use this table to capture your discussion Company | Company Competitor Competitor" How Your Recommendation Product Brand Product s Brand Company Promise Promise Delivers on its Brand Promise e ENG 528 PM 6/20/2020 ASSIGNMENTS ASSIGNMENT 1: COMPANY REPORT A. Introduction For this assignment, you will research the five topics below. You will then write a report on your findings using the report structure and format detailed in Part B. You are strongly encouraged to talk to your industry supervisor and colleagues from your company to gather more information. 1. Business Strategy Research your company's business strategy. Discuss how the company is performing against this strategy and what challenges the strategy represents. 2. Business Cost Research and discuss costs associated with the business: Explicit and implicit cost in the company o Fixed and variable cost in the company 3. Supply and Demand . Research the company's core product offering in terms of elasticity of supply and demand. (You may use a table to summarize the information.) 4. Buyer Behaviour Define the factors that motivate buyer behaviour. Research the company to identify its or subcultures based on defining consumers by their ethnicity, lifestyle and other personal factors. Identify at least 3 subcultures and define each subculture's core values and unique market behaviours that influence their purchases. Research the demographic and economic trends that affect your customer's buying behaviour 5. Brand Promise Articulate the brand promise for your company. Use this table to capture your discussion: Company Company Competitor Competitor' How Your Recommendation Product Company Promise Promise its Brand Promise . Brand s Product s Brand Delivers on . . B. Report Structure Introduction: Clearly define the purpose (why are you writing this report?) and the scope (major headings). Body: Briefly expand on the five topics (business strategy, business cost, supply and demand, buyer behaviour, brand promise). Each element and sub-element in the body should have its own headings and sections. Conclusion: Succinctly sum up your report. Be sure not to introduce any additional information in the conclusion. Restate the purpose of the report given in the introduction, and ensure that your report is successful in meeting its purpose. C. Format, Length and Submission Requirements Format: Reports should be written in the third person, using a professional business vocabulary and tone. Length: 1,500 words maximum, excluding any appendixes and exhibits. Use single line spacing with block formatting, 0.75-inch margins, and 12 pt. Calibri. References: Your report must be based on facts, which will require referencing. Cite all sources in APA style and provide a properly formatted reference list (APA style, 6th edition). Visual Aids: Use tables and charts as you see fit. Feel free to use colour, headings and pictures to help convey your message. D. Key Success Factors Relevance: The purpose of this report is for you to understand the company and its operations. Brevity: Clearly and briefly explain your points, unless specifics are required. Professionalism: A strong report is clear, flows naturally and has professional appeal (e.g., it includes a cover page, a table of contents, proper headings, white space, appropriate use of appendixes, proper citation). Clear Evidence of Research: Use the links suggested in Section E, or via interviews, discussions, meetings with colleagues at work, or via other preferred sources. E. Resources and Links Refer to the company's website. Create accurate references and citations in APA style using Citation Machine (www.citationmachine.net/). . rk Placement Booklet 3 - Retail) Sign in B arch Share pCorn ASSIGNMENTS ASSIGNMENT 1: COMPANY REPORT A. Introduction For this assignment, you will research the five topics below. You will then write a report on your findings using the report structure and format detailed in Part B. You are strongly encouraged to talk to your industry supervisor and colleagues from your company to gather more information 1 Business Strategy Research your company's business strategy Discuss how the company is performing against this strategy and what challenges the strategy represents. 2. Business Cost Research and discuss costs associated with the business Explicit and implicit cost in the company Fued and variable cost in the company 3. Supply and Demand .. Research the company's core product offering in terms of elasticity of supply and demand. [You may use a table to summarize the information) 4. Buyer Behaviour Define the factors that motivate buyer behaviour Research the company to identify its or subcultures based on defining consumers by their ethnicity, lifestyle and other personal factors. Identify at least 3 subcultures and define each subculture's core values and unique market behaviours that influence the purchases. Research the demographic and economic trends that affect your customer's buying behaviour 5. Brand Promise Articulate the brand promise for your company. Use this table to capture your discussion Company | Company Competitor Competitor" How Your Recommendation Product Brand Product s Brand Company Promise Promise Delivers on its Brand Promise e ENG 528 PM 6/20/2020 ASSIGNMENTS ASSIGNMENT 1: COMPANY REPORT A. Introduction For this assignment, you will research the five topics below. You will then write a report on your findings using the report structure and format detailed in Part B. You are strongly encouraged to talk to your industry supervisor and colleagues from your company to gather more information. 1. Business Strategy Research your company's business strategy. Discuss how the company is performing against this strategy and what challenges the strategy represents. 2. Business Cost Research and discuss costs associated with the business: Explicit and implicit cost in the company o Fixed and variable cost in the company 3. Supply and Demand . Research the company's core product offering in terms of elasticity of supply and demand. (You may use a table to summarize the information.) 4. Buyer Behaviour Define the factors that motivate buyer behaviour. Research the company to identify its or subcultures based on defining consumers by their ethnicity, lifestyle and other personal factors. Identify at least 3 subcultures and define each subculture's core values and unique market behaviours that influence their purchases. Research the demographic and economic trends that affect your customer's buying behaviour 5. Brand Promise Articulate the brand promise for your company. Use this table to capture your discussion: Company Company Competitor Competitor' How Your Recommendation Product Company Promise Promise its Brand Promise . Brand s Product s Brand Delivers on