Question: Emma knows that a potential customer has four basic qualifications: 1 ) they need the product, 2 ) they are able to afford the purchase,
"Emma knows that a potential customer has four basic qualifications: they need the product, they are able to afford the purchase, they are willing to buy the product, and
they will use the product.
they will refer others to buy the product.
they will return for other products.
they are authorized to buy the product.
they are part of a buying centre.
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