Employ various sources of data to examine a particular case of a phenomenon in-depth. Different sources of
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Employ various sources of data to examine a particular case of a phenomenon in-depth. Different sources of data may require an analytical approach other than thematic analysis. If you were to use archival documents or artifacts as sources of data in a case study for which conventional thematic analysis may not be appropriate, how would you analyze those data? Justify your view. What relevance is there to the sequence for the analysis of multiple sources of data such as individual interviews? field observations, and archival documents? Explain.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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