Question: Empty Esky (https://www.emptyesky.com.au/about/), a recently-established not-for-profit organisation, wants Australians to grab an empty esky and take a road trip to support local businesses in bushfire-affected

Empty Esky (https://www.emptyesky.com.au/about/), a recently-established not-for-profit organisation, wants Australians to grab an "empty esky" and take a road trip to support local businesses in bushfire-affected towns in regional Victoria and New South Wales. Every time someone takes a road trip, they will be supporting the economies of regional towns as they purchase food, drink, local produce, accommodation, fuel, and entries to local attractions.

They are currently planning their approach for encouraging potential customers to go on road trips to bushfire-affected towns once COVID-19 travel restrictions are lifted. They would like to conduct research to determine the opportunity that exists for regional Victoria and New South Wales (refer to the Empty Esky website for location details).

Drawing on secondary data, estimate the total potential marketfor road trips in Victoria and New South Wales.

How many likely customers are there? (Hint:What types of people are likely/unlikely customers?)
How much is the total potential market worth (in Australian Dollars)?

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