ENGAGEMENT. Activity 2. Case Study Read and Understand the Jollibee Business Concept and answer the given questions below. When Jollibee decided to challenge the giant McDonald's in the market, it brought the Filipino taste to hamburgers. For that matter, it introduced a lot of Filipino dishes not traditionally sold in hamburger joints. Jollibee observed in their market research that Filipino consumers smelled their burgers before eating them. The logic is obvious: the nose can smell a thousand aromas while the tongue can only distinguish four tastes (sweet, sour, salty, and bitter). Jollibee knew that good taste is a function of good smell. Their tag line, "Langhap sarap" that roughly translates to "You can savor its good taste from its great aroma, says it all. Jollibee also came up with a child-friendly name and an endearing mascot to accompany the name. Strategically, Jollibee decided to locate two or three outlets to "surround" McDonalds. The rest is history. Question: 1. What are the differentiated business concepts that Jollibee won the hearts, minds, and wallets of Filipino Consumers? Do you think these business concepts are effective in outgunning the giant McDonalds? Explain your