Ensure to abide by below guidelines. ANY DEVIATION FROM BELOW WOULD RESULT IN IMMEDIATE DOWNVOTE AND REPORTED TO CHEGG.

1. WRITE IN YOUR OWN WORDS. ZERO TOLERANCE FOR PLAGIARISM.

2. ANSWER THE QUESTION IN USA CONTEXT.

3. WRITE YOUR ANSWER IN 3-4 SENTENCES.

Juanita, a young teenager in Albany, Oregon, noticed that there were many senior citizens living in her neighborhood as the summer months began and the heat rose. Having visited her Grandmother living in Santa Fe New Mexico recently, Juanita remembered that Grand Mama was very happy to see her, and she was thrilled when Juanita walked her old dog, Fefe. Returning home to Albany, Juanita recognized that there could be senior citizens in her neighborhood who wanted a trustworthy dog walker. As she needed cash for her college fund, Juanita decided to develop a marketing plan aligned with one of four possible marketing strategy approaches. On July 1, 2021, Juanita opened her new business. Within 2 weeks, she had 5 clients Jasper (beagle), Marley (Huskie), Dakota (beagle), Trini (dalmatian) and Sheldon (corgi, sheltie mix). Discuss the marketing strategies that Juanita could take plus the marketing plan and its elements that would make her business successful. 1. What are the four macro strategies that Juanita had to consider? 2. What are the 4 Ps that she addressed in her marketing plan? 3. Juanita has come to you, as a marketing professional, to ask for advice for who she should address the 4Ps as she creates her marketing plan. What marketing aspects (product, programs, etc) would you advise her to add to her plan? 4. Juanita needs to create a brand and build brand awareness to develop a larger, loyal customer base. What customer segments, communications, marketing programs or new products would you suggest? What would you suggest for digital marketing