Enterprise rent-a-car More than 55 years ago, in 1957, Enterprise was founded by Jack Taylor, an entrepreneur, in Missouri, USA. Starting with just seven cars he invested his money and ideas into Executive Leasing, which later became Enterprise. Since then, the company has become the largest car rental company in North America, and arguably the world, with annual revenues of $14.1 billion and 68,000 employees in 2011. Enterprise Rent-A-Car is an internationally recognised brand, operating within the United States, Canada, the UK, Ireland, and Germany. It currently has more than 7,000 rental offices in five countries. However, as the company has developed it has maintained the approach and feel of a smaller business. In fact, Enterprise is still a privately-owned business, with three generations of the Taylor family involved in managing the organization. Even though Enterprise is a big company, it is run like a small business. Its branches are decentralized. This means that local managers have the freedom to make decisions based on the needs of each location. An Enterprise’s ability to keep the customer at the center of everything it does depends on the skills and commitment of its employees. The focus for Enterprise is to find new ways to provide real solutions for people and businesses with transportation problems. A focus on customer service is the driving force behind the business. For example, customers benefit from a local pick-up service to take them to the branch to collect their car. It is this level of customer service that makes Enterprise different from its competitors. Enterprise has focused most of its growth strategies on market development, product development, and diversification.

1. Examine the Enterprise business using the Resource-Based Value model and Dynamic Capabilities model by reflecting on decisions necessary to be incorporated in their market. Use relevant examples from the case study. (25)

2. Evaluate the usefulness of statistics in decision-making for Enterprise. In your answer, refer to various descriptive statistical measures and a minimum of three inferential statistical tests and explain how these can be used in decision-making. (25)

Answer rating: 100% (QA)

1 ResourceBased Value RBV Model and Dynamic Capabilities Model for Enterprise ResourceBased Value RBV Model The RBV model focuses on the internal resources and capabilities of a firm as sources of com... View the full answer