Question: Entrepreneurs must understand the difference between the B 2 B and B 2 C process. In particular, they should understand that while consumers weigh postpurchase

Entrepreneurs must understand the difference between the B2B and B2C process. In
particular, they should understand that while consumers weigh postpurchase dissonance,
business buyers
file lawsuits.
prepare RFPs.
remain dissatisfied.
conduct vendor analysis.
evaluate organizational culture.
Entrepreneurs must understand the difference between the B2B and B2C process.

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