Environmental Analysis (Cause and Effect

Analysis)

You just need to fill out the attached HW 8

form for the HW 8.

Step 1: Select any company or winery you

wish. Prepare a one-paragraph description of

the company or winery including things like

location, size, age, product/customer mix, etc.

Step 2: Identify and describe three

technological trends (they could be positive or

negative) that will affect this organization in the

future. A trend is any emerging activity that you

believe is important to the future of this

business. Trends can fall into any of the various

categories in technology such as Al (Artificial

Intelligence, 5G technology, Self Driving car...).

Do some research. I have posted some

interesting articles related to the impacts of

new technology in marketing and brand

management.

Step 3: Provide a detailed rationale for why

you select these three trends. Then indicate

what you consider to be the probability of each

trend occurring using a range from 0-100%.

Also rate the trend on importance using a scale

of 1-10 with 10 being the most important.