Question: Environmental scanning involves identifying and interpreting trends, but in order for environmental scanning to be most useful, what else must take place? Multiple choice question.

Environmental scanning involves identifying and interpreting trends, but in order for environmental scanning to be most useful, what else must take place?

Multiple choice question.

Explanations must be developed as to why the trends are occurring.

A competitive analysis must be performed to see how competitors react to trends.

Historical logs must be kept to record how often trends occur.

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