Enviro-Pure Case - After Studying the Case given to you as the associated file, answer the following two questions: Some Guidance When you examine this case and the business, you should realize that such businesses are entered into not only for the sales of the primary product (water purifier installations) but over time the earnings come from secondary, residual or recurring sales (the sale of replacement filters). This is true for a number of products such as printers, some medical devices, and so on. Strategies and estimates must cover these residual or recurring sales Question 1: Based on the data in the case and after making logical assumptions make an estimate of the Revenues, Costs and Profits of the firm for each of the first five years. That is, please make Revenue, Cost and Revenue forecasts for Yr 1, XL 2, Yr3, Yr 4 and Yr 5 separately. Please specify the assumptions behind your calculations and show how you have arrived at your 'numbers. There is enough numerical information in the case to make these estimates, which will help you to understand the business. In your calculations basically assume that the firm is functioning at its current level, except for the changes in replacement sales of filters Question 2: Taking the cue from your calculations develop a marketing strategy to IMPROVE the revenues and profitability. Cover ALL areas of marketing strategy including Product and Product Portfolio issues Pricing, Distribution, and Promotion Also think in terms of the immediate future as well as with a more strategic long term perspective. Make sure that you consider strategies that suggest products that are suitable additions to the present product, so that over time the firm has a product portfolio to offer in the long run