EPGDM - CBMR - Application based Assignment 1. Individual Assignment 2. File name format: EPGDM - CBMR- Your Name - Roll No. - Assignment 3. Email "Subject Line" Format: EPGDM - CBMR- Your Name - Roll No. - Assignment 4. File Format: PDF file 5. Select your own choice of consumer brand product. 6. Assignment should cover the CBMR concepts applicable to selected Consumer Brand Product(s) to be submitted on or before the date intimated by department. 7. Assignment to be submitted by email to me @wadhwani.ashok@gmail.com and also in LMS system (in pdf format). 8. Assignment should cover the following sections for selected Brand / Product i. Introduction / Overview of Product/Brand ii. Industry analysis of similar products/Brand iii. Competitive Analysis iv. Positioning V. Relevant CBMR concepts for the specific Brand Product(s) vi. Consumer Behaviour towards that product(s) brand vii. What are the challenges were faced by the Brand / Product(s) as compared to competitors? If Any. vili. Do you see any more challenges in the future? If Any. ix. Perceptual Mapping (Map - Diagram) with other competing brands. Explain whether consumer perception for the brand / product is same as per company management expectation or different so that management need to reposition. Specify your suggestion in recommendation section. X. Any Recommendation(s) from you for marketing strategy for any improvement or value proposition or repositioning so that consumer can prefer that brand as against rivals