Question: Equipment Installations Ltd., (EIL) are a UK-based company who install robotic production line equipment for specialist industries. Strategically, the company sources from ROBOCO Inc. in
Equipment Installations Ltd., (EIL) are a UK-based company who install robotic production line equipment for specialist industries. Strategically, the company sources from ROBOCO Inc. in the United States. Deliveries from the US can take from 6 to12 weeks depending upon available production capacity. EIL quote a 26-week lead time to include for the variable supply costs and to cover installation. EIL are never late on commissioning the equipment; 40% of the sales are to EURO zone countries who insist on Euro pricing. A typical installation selling for 1m would include $800,000 of equipment and 300,000 labour. With exchange rates of $1.6638/ and 1.1025/ the economics are as follows:
| Original currency | Exchange rate originally | Sterling equivalent |
Sales | 1,000,000 | 1.1025 | 907,029 |
Cost of sales |
| ||
Equipment | $800,000 | 1.6638 | 480,827 |
Labour | 300,000 | 1 | 300,000 |
| |||
Profit/(Loss) |
| 13.9% | 126,202 |
However, only six months later the deal is not viable as can be seen in the table below:
| Original currency | Exchange rate 6 months later | Sterling equivalent |
Sales | 1,000,000 | 1.214 | 823,723 |
Cost of sales |
| ||
Equipment | $800,000 | 1.4896 | 537,057 |
Labour | 300,000 | 1 | 300,000 |
| |||
Profit/(Loss) |
| (1.6%) | (13,334) |
We have two questions for this case. For each of them, even if you choose only one wrong answer, all the marks of the question will be deducted.
What financial factors would you need to take into account in implementing these strategies?
Willingness of EIL to disclose cost breakdown when quoting currency linkage
Ability of EIL to accept some currency risk
Strength and movement of $ to
Willingness of EIL customers to accept currency movement risks
Strength and movement of to
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