Question: Erica has set up a Google Alert using a set of keywords and topics that help her monitor digital channels for direct mentions of her

Erica has set up a Google Alert using a set of keywords and topics that help her monitor digital channels for direct mentions of her firm's brand as well as for key topics and events that are relevant to her buyers. Erica is engaged in activities that are associated with the concept of

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corporate espionage.

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nonsales selling.

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social listening.

.

digital monitoring.

.

consultative selling.

Erica has set up a Google Alert using a set of

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