Essay Question 3

Module 3 Essay Questions (due in Module 3; full credit: 2 points) Q1. Think back to the commercial breaks in the most recent Super Bowl or think about one of your favorite commercials. How do they appeal to emotions? Why are marketers using this tactic? How do the appeals reect the current sentiment of audiences? (1 point; Word limit: 150 words) Q2. Car makers, responding to customer demand and regulatory requirements, have been introducing hybrid and electric vehicles. Does it matter to customers if the company in question is new, like Tesla, versus older, like Ford? In other words, would being a new vs. old company inuence customer demand? (1 point; Word limit: 150 words)