Essex Enterprises is a renowned logistics company that has spread its operations in 7 countries across the globe. They are recognized as the best learning organization due to their policies and processes and systems. One of the reasons for their success is that they have successfully applied the Reinforcement Theory of Learning since their inception.
a. Why is Reinforcement Theory also called Behaviour Modification Theory?
b. How can reinforcement be administered effectively?

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a Reinforcement Theory is additionally called Behaviour Modification Theory since it focuses entirely on what happens to a personal when he takes some ... View the full answer