Question: Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Identify 3 to 6 sources of CRM data and list them

Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability.

Identify

3

6

sources of CRM data and list them in the CRM Touchpoint column of the CRM Touchpoint Table. For each CRM touchpoint, input purpose and CRM objective, data, and potential data usage in the respective columns. Insert or remove rows, as needed. Row

1

contains a completed example for reference.

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