Established in 1983, Ask Electronics Ltd (trading as Ask Direct) is an independent retailer of consumer electronic goods in the UKs dynamic and competitive electronics market. The company takes great pride in the level of customer service that is offered by its sales executives. They provide both before- and after-sales customer care. The companys goal is to make its customers purchasing experience as easy and as pleasurable as possible, whether the customer is looking for a new TV, tablet, camera or camcorder. The company prides itself on its high employee-retention records. Staff members have been working there for many years.

Identify the vision, mission, objective(s), strategies, and tactics of Ask Electronics.