Question: ESTION 3 ( 2 0 Marks ) business plan is a written summary of an entrepreneur's proposed business venture, its operational and financial tails, its

ESTION

3

(20

Marks

)

business plan is a written summary of an entrepreneur's proposed business venture, its operational and financial tails, its marketing opportunities and strategy and its managers' skills and abilities. It acts as a roadmap of the usiness and an insurance against launching a business destined to fail or mismanaging a potentially s

ccessful ompany".

Discuss the various functions of a business plan and its key elements.

(20

Marks

)

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