Question: Estrella is a relatively inexperienced chef. Whenever she needs something for her kitchen, she thinks of Batter Up Cooking Supply. Estrella knows their products are

Estrella is a relatively inexperienced chef. Whenever she needs something for her kitchen, she thinks of Batter Up Cooking Supply. Estrella knows their products are easy to use for someone who is not an expert. This scenario best describes a company with a strong

perceptual map

competitive advantage

positioning strategy

value proposition

Estrella is a relatively inexperienced chef. Whenever she needs something for

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