etency in this unit, you will need to do $(3)$ three tasks: Research and develop one prospecting strategy for a geographical area, including: property demand in the area socio$-$economic climate for the area growth expectations for the area prospecting strategies Develop a report on the optimum capacity of an agency, including: current agency profile and forward projections for agency maximum$/$minimum property management scope and scale resources required to manage properties Develop a report with recommendations to adjust property management portfolio mix. Templates have been provided to assist you in the completion of these tasks and should be returned to your assessor once completed. Refer to the Research and Report template to complete this task. You may use an example real estate or the real estate agency below: $$John Albert Rogers, with over $25$ years$$ experience in the property and finance industry, established Albert Property and Finance Group in $1990$ to offer a professional and totally comprehensive property service to those clients who wanted the benefits of dealing with one dependable point of contact through all facets of property transactions. Albert Property$$s mission to provide continuous service of the highest quality in real estate. The company have always fostered long$-$term business relationships by meeting their clients$$ specific needs in ways which are individual, innovative and commercially sound. They offer a wide range of services including: Property and Sales Advice Market assessment and analysis Rural property assessment Development feasibility studies Acquisition of development sites Sales, purchase & leasing of residential, commercial and industrial properties Property and asset management Land & property auctions Stock and station The organisation is one of the most qualified, experienced and dedicated sales teams in Australia, and with sales in excess of $$700$ million per year, and an extensive portfolio of properties they manage.$$

Item $2$ of $10$

What strategies can an agency use to determine potential opportunities in Property Management?

Select one of the following

Undertake continuous market research

Engage with social media to gather information and increase your agency presents for example by providing a blog

Utilise multimedia platforms such as community pages, LinkedIn, or other Internet$-$based options such as YouTube

Utilise graphics and videos in your advertising and marketing

Advertise your business in relevant places such as community newsletters, multimedia platforms, Google advertising, and available organic sources

Promote your agencies previous successes

Undertake sales and marketing planning in line with your business plan and policies and procedures

Research your potential market and client demographics

Develop a marketing list for a post or email

Become involved in community programs and undertaking

Seek feedback from clients, the community, and local businesses

All of the above