Ethics, the lack of and practice of them, is a major issue for companies, government, and universities. However, what is ethical now versus what was ethical 30+ years ago can be different. Taking a historical perspective, identify a product that was marketed thirty+ years ago, describe the ethical issue, and how that product is now marketed in the new millennium. Be sure to describe the marketing tactics used during that period, versus the tactics used today.

For example, the Phillip Morris Company was a major sponsor of I Love Lucy; this explains why Lucy and Ricky smoked so much in each episode. Today, how Phillip Morris Company markets is restricted by law, however they still actively market tobacco products through other means such as through heavy advertising at convenience stores, smokeless products, sweetened products, and renaming old products with slick names (Camel Crush, Newport Red)

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What is ethical and what is not is a tricky question But in a lay man language anything acceptable to the society is ethical otherwise unethical For e... View the full answer